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TWCA is now the Texas Water Association

The Texas Water Conservation Association was created in 1944, when the term conservation was synonymous with water supply. Over the last 80 years, TWCA’s mission has grown to encompass all facets of water policy, from drought to flood and everything in between. Meanwhile, perceptions of the word conservation, especially as it relates to water, have changed and narrowed over time, requiring regular re-education on the scope of the Association’s work. 

While conservation in all contexts continues to be a cornerstone of TWCA, it is not the only qualifier for the work we do. That’s why in October 2024, after an extensive strategic planning process, the TWCA Board of Directors voted to begin doing business as the Texas Water AssociationMoving beyond the word conservation in the Association's name will allow us to better serve our members under a banner that’s as big and broad as we are. This updated name better aligns with the strength and diversity of our membership, enabling the Association to continue to grow under a name that reflects who we are today and where we are headed.

Members can expect the same trusted policy expertise, but with a refreshed look and feel. Throughout these changes, we reaffirm our commitment to ensuring sound water policy for the state of Texas, continuing the important work we’ve been trusted with for over 80 years. 

Learn more about the history of the Texas Water Association at texaswaterassociation.org/history.


Texas Water Association Logo


A Message from TWCA President Wayne Owen

"The reason for a name change is simple: our audience, including the legislature, their staff and public agencies, are routinely confused by the term “Water Conservation” and they do not associate TWCA with our overarching mission of facilitating good water policy for the State of Texas.”

Read the full letter from Wayne Owen to TWCA here

Name Update Process 


April 2024
TWCA Executive Committee reaches consensus that TWCA’s name should be updated to reflect the full scope of our vision and mission

May 2024
Executive Committee coalesces around a proposal to do business as the “Texas Water Association” 

June 2024 
Staff visits panel meetings at summer conference to discuss proposal and invite feedback, and the Board votes unanimously to authorize staff to conduct the internal work of transitioning to Texas Water Association

August 2024
Executive Committee votes to continue transition work to Texas Water Association 

September 2024
Executive Committee meets to further strategic planning discussions; reiterates support for moving forward with name transition

October 2024

  • Association holds virtual “open house” with the board to discuss name transition and receive feedback
  • Executive Committee meets to review proposed new logo and finalize package for presentation to Board of Directors
  • Board of Directors votes in favor of the recommendation to do business as the Texas Water Association

Texas Water Association | 4401 Westgate Blvd., Ste 320, Austin, Texas 78745

info@texaswaterassociation.org  I  (512) 472-7216

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